Understand the goals and objectives of the project. Develop mood boards based on the vision or art direction.

Use the research and develop 2-3 rough concepts. Then review to finalize a course of direction.

The designing and production phase, where all the assets are developed/ prototyped.

Back-and-forth feedback regarding the design or copy changes before the finalization of the assets. Up to 2-3 versions of proofs.

Once the projects are approved, all the assets will be finalized, files packaged and sent off to the client. Continuing support of production is always an option.

Building a brand always starts with a logo. I have experience in logo design to a full identity system, which entails typography styles, color palettes, brand elements, photography, etc. Along with developing mock-ups for how the identity would live and look in a physical and digital environment.

With social media and branding, it is crucial to keep content consistent and engaging across all platforms. I have experience in developing a social media guideline and schedule that will communicate a brand’s overall goals and services to customers/ target audiences.

From vector to raster styles, I have the skills to produce a series of illustrations that have a custom, unique and long-lasting use. I’m experienced in book illustrations, packaging design, and poster art. I develop illustrations and iconography sets that would serve as visual communication for a brand.

I have experience working with Squarespace, Wix, and HTML/CSS programing. I also have experience in Adobe products that allow me to design mock websites/ mobile apps — conducting research, usability evaluations, drafting wireframes, visuals, etc.